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Trusted by over 500 medical organisations, with 200+ counting on Socialmedical each month to successfully recruit, onboard, and retain qualified healthcare staff.
The critical impact of the healthcare staffing shortage
Are you experiencing one of these
3 situations in your organisation?
As a result of the widespread shortage of qualified staff, and the reality that the best professionals are already in permanent positions, almost all medical organisations face the following issues:
Too few qualified applications
No matter which recruitment channel you use – job boards, newspapers, professional associations, government employment services, or social media advertising – nothing really works.
You receive either no applications or only unqualified candidates.
And when a qualified applicant does appear, they’re often just testing the market or making unreasonable demands regarding salary, working hours, and benefits.
Team overload due to staff shortages
Qualified staff are the lifeblood of any team.
When your team’s capacity is stretched too thin, workloads skyrocket and the stability of your organisation is threatened.
The result: existing staff face overtime, sickness absence rises, team morale drops, and daily operations descend into chaos.
Poor recruitment choices due to limited candidate options
Due to the shortage of applications, organisations are often forced to hire candidates who, under normal circumstances, would have been a second or third choice—or perhaps not hired at all.
The consequences of this “firefighting” approach are serious: team complications arise, and growing dissatisfaction among your top performers leads to significantly increased staff turnover.
As a trusted partner for healthcare organisations, we fully understand your situation.
Today, there isn’t a location in Germany, Austria, or Switzerland within a 30 km radius where we haven’t successfully collaborated with local practices or clinics.
Book your free initial consultation now and discover how you can finally overcome the skills shortage - without off-the-shelf standard methods.
Often copied – never matched
The solution: Recruit, onboard, and retain regional healthcare professionals sustainably with Socialmedical!
With over 21,000 candidate interviews and more than 1,500 successful hires through our 500+ healthcare partners, one clear conclusion emerges:
Overcrowded job boards, headhunters, generic recruitment agencies, or other traditional hiring approaches will not deliver sustainable results.
The real key to success lies in a consistently implemented employer branding strategy that is built for the long term and followed through properly.
As a consultancy exclusively focused on the healthcare sector, we support practices and clinics in attracting, onboarding, and retaining loyal and reliable healthcare professionals — from practice nurses and dental nurses to pharmacy teams, physiotherapists, occupational therapists, speech and language therapists and more.
Our defining difference?
There is currently no location in Germany, Austria, or Switzerland where we have not successfully supported a healthcare organisation within a 30-kilometre radius.
Specialised in the healthcare sector.
For more than five years, we have specialised in recruiting for healthcare organisations. We know precisely how to identify, attract, and engage the right candidates for your team.
Written success guarantee.
We have helped healthcare organisations across the German-speaking region attract, onboard, and retain qualified staff. With 200+ practices, 4,500+ applications, and 450 hires in the past year, our results speak for themselves.
Now, we’re bringing this expertise to the UK and Ireland—efficiently, sustainably, and with a written success guarantee.
Psychology-based recruitment process.
Standard social recruiting campaigns or “chatbots” will not deliver sustainable results. We approach the right candidates using psychologically-informed strategies, making a move to your organisation the only logical choice.
Sustainable local visibility.
We help you achieve regional omnipresence as an employer, reaching candidates who wouldn’t otherwise be aware of your team.
Personalised consulting and pre-qualification.
We don’t just place job ads and leave you to manage the rest. We pre-screen all incoming applications by phone and provide training on all aspects of onboarding, retention, and staff management.
Access to the passive candidate market.
There is very little qualified staff available on the open job market—top candidates are already employed. We reach up to 30 times more applicants than traditional recruitment methods and position you as the number one employer in your region.
Relentless focus on client outcomes
Case studies showcasing 500+ successful healthcare partnerships
Since 2020, we have been a trusted partner for the healthcare sector, generating over 13,000 candidate interviews and facilitating more than 1,300 successful hires—including practice nurses, dental nurses, pharmacy assistants, and more
Orthopäden Rahlstedt - 70 Bewerbungen und 4 Einstellungen innerhalb von 3 Monaten
Ausgangssituation:
Zielsetzung war es 2 MFAs für die Assistenz, 1 MFA für die Anmeldung, sowie einen handwerklichen Mitarbeiter die Praxis zu gewinnen.
Klassische Wege der Personalsuche lieferten nicht die nötigen Ergebnisse, um den Personalengpass zu decken und der Wunsch nach einer nachhaltigen Lösung war groß.
Ergebnis der Zusammenarbeit:
Alle gewünschten Fachkräfte konnten innerhalb von nur 3 Monaten aus einer Auswahl von 70 eingegangen Bewerbungen eingestellt werden. Ebenfalls macht sich die stark gestiegene Stärkung der Arbeitgebermarke bemerkbar.
Zahnarztpraxis Scharnowski - 20 Bewerbungen und 3 Einstellungen innerhalb von 3 Monaten
Ausgangssituation:
Die Zahnarztpraxis wurde stark überraschend mit den Auswirkungen des Fachkräftemangels konfroniert. 3 langjährige Mitarbeiter verließen die Praxis und die Nachbesetzung der offenen Stellen über konventionelle Wege führte nicht zum Erfolg.
Ergebnis der Zusammenarbeit:
Trotz der sehr ländlichen Region erhielt die Praxis innerhalb von nur 3 Monaten 20 Bewerbungen von qualifizierten Fachkräften. Daraus konnten dann die besten Kandidaten ausgewählt und eingestellt werden.
MKG Praxis Lieb - 36 Bewerbungen und 2 Zahnärzte eingestellt innerhalb von 3 Monaten
Ausgangssituation:
Um die Behandlungsqualität weiterhin auf höchstem medizinischem Niveau zu halten, war die MKG Praxis Lieb aus Perleberg auf der Suche nach neuen Kollegen/innen. Ziel war, innerhalb von 6 Monaten mindestens 2 neue Zahnärzte zu gewinnen.
Ergebnis der Zusammenarbeit:
Bereits in den ersten Wochen der Zusammenarbeit gingen über 36 Bewerbungen ein und beide Kollegen konnten für die Praxis gewonnen werden.
GP Medical Center Westend - 40 Bewerbungen und 1 MFA eingestellt innerhalb von 1 Monat
Ausgangssituation:
Als Hausarztpraxis im Frankfurter Westend war die GP Medical Center Westend auf der Suche nach einer qualifizierten MFA zur Verstärkung des Praxisteams. Die Suche über klassische Wege der Personalsuche gestaltete sich schwierig und führte nicht zum Erfolg.
Ergebnis der Zusammenarbeit:
Die gewünschte Fachkraft konnte in nur einem Monat eingestellt bei einem Eingang von 40 Bewerbungen und 4 finalen Kandidaten eingestellt werden.
Zahnarztpraxis Zahnkünste - 150 Bewerbungen und 6 Einstellungen innerhalb von 2 Jahren
Ausgangssituation:
Schon lange hatte die Praxis ein Problem, qualifizierte Mitarbeiter zu gewinnen und hat sich daher an uns gewandt.
Ziel war es einen dauerhaften Weg zu etablieren, der für 5‒10 gute Bewerbungen pro Monat sorgt, um Engpässe in der Personalgewinnung zu vermeiden ‒ klassische Wege der Personalsuche lieferten keine Ergebnisse.
Ergebnis der Zusammenarbeit:
Durch die Implementierung unseres Konzepts haben über 150 qualifizierte Bewerbungen generieren können. Daraus konnte die Praxis laufend die besten Bewerber einstellen und weitere Wachstumspläne realisieren.
Zahnarztpraxis Smiledesigner - 63 Bewerbungen und 7 Einstellungen innerhalb von 6 Monaten
Ausgangssituation:
Die Praxis ist an 2 Standorten in Bremerhaven tätig und betreut Ihre Patienten in allen Bereichen der Zahnmedizin. Aufgrund des starken Wachstums in den letzten Jahren werden laufend neue Mitarbeiter benötigt. Zahlreiche konventionelle Maßnahmen zur Mitarbeitergewinnung blieben erfolglos.
Ergebnis der Zusammenarbeit:
Innerhalb von 6 Monaten erhielt die Praxis 63 Bewerbungen von qualifizierten Fachkräften. Daraus konnten drei qualifizierte ZFAs, eine ZMP, eine ZMV und zwei neue Zahnärzte für das Team gewonnen werden.
Pränatalpraxis Bad Homburg - 16 Bewerbungen und 1 MFA eingestellt innerhalb von 1 Monat
Ausgangssituation:
Die Pränatalpraxis Bad Homburg war auf der Suche nach einer qualifizierten MFA, um das bestehende Praxisteam zu unterstützen. Obwohl verschiedene herkömmliche Wege der Personalsuche ausprobiert wurden, blieb die Stelle unbesetzt und war lange erfolglos.
Ergebnis der Zusammenarbeit:
In nur einem Monat erhielt die Praxis 16 qualifizierte Bewerbungen und konnte die gewünschte Fachkraft finden.
Praxis mit Herz Norderstedt - 20 Bewerbungen und 2 ZFAs in 20 Tagen eingestellt
Ausgangssituation:
Die Praxis mit Herz aus Norderstedt hatte sich zum Ziel gesetzt, zwei neue MItarbeiterinnen für die Assistenz zu gewinnen. Nach über 10 Monaten der erfolglosen Personalsuche wollte die Praxis einen anderen, innovativen Weg gehen.
Ergebnis der Zusammenarbeit:
Beide Arbeitsverträge konnten innerhalb von 20 Tagen aus einer Auswahl von über 10 Bewerbungen unterschrieben werden.
Keine Sorge - das war noch nicht alles
Explore 100+ further case studies now!
Discover if your practice is ready to benefit from the Socialmedical method.
Receive 2–5 qualified applications weekly and secure the stability and growth your practice needs.
Book your free consultation now to see how we can help you fill your vacancies efficiently and sustainably.
Honest and transparent advice with a collaborative approach – since 2020
This is what our partners value most about us
Dedicated personal contact
Throughout the entire collaboration, you will have a dedicated project manager who supports you and brings several years of experience in healthcare recruitment.
Fair and long-lasting partnership
We see ourselves as your reliable partner for recruiting, onboarding, and retaining staff, providing long-term and sustainable support. We invest heavily in the continuous development of our approach and our team.
Fast deployment speed
We have experienced significant growth over the past few years and now work with over 200 healthcare organisations that rely on us every month. That’s why we place great importance on rapid implementation, ensuring that your practice can overcome the skills shortage once and for all—guaranteed. Our average email response time is under 15 minutes, seven days a week.
100% Commitment to Delivering Results
We go all out to deliver the best possible outcomes for you and continuously invest in our professional development. On average, our clients receive their first application within 24 hours of starting the collaboration.
Starting from scratch, our founder Martin Eder developed Socialmedical into one of the leading consultancies for healthcare providers.
With great gratitude, we go to work every day and can say with pride:
Through the latest strategies and outstanding results, we guide our partner organisations toward a successful future free from staffing shortages.
We ensure that exceptional healthcare professionals and top employers find each other, contributing to a better future for the healthcare sector.
Trusted by over 500 healthcare organisations
Your path to working with us
Submit your details
Click the button now to fill out the form. You can then easily select your preferred time for the initial consultation. This allows us to prepare thoroughly for our conversation with you and carry out a preliminary analysis.
Non‒binding initial consultation
During the free initial consultation, you will see how our proven approach has helped many healthcare organisations fill their vacancies and whether your practice is suited to implement this method.
Plan development
In the consultation, we will create a tailored plan with you for sustainable staff recruitment. Once we are certain that we can deliver the results you expect, we will make a joint decision on whether to move forward with the collaboration.
The strategy behind 13,000 applications and 1,300 hires
Our strategy in detail
Our proven strategy enables you to quickly and reliably attract healthcare staff such as practice nurses—without headhunters, traditional recruitment agencies, or generic staffing firms. This makes your healthcare recruitment more efficient, predictable, and successful.
1. Defining Your Target Audience and Employer DNA
In the first step, we take a comprehensive look at your practice: What values do you stand for? What benefits do you offer? What do your current employees say about you? What makes you unique as an employer? Which candidates do you want to attract—and which not? Today, attracting skilled and loyal healthcare staff—especially practice nurses—requires more than generic, copy-paste slogans. Together, we develop your sustainable employer positioning, enabling you to reach medical professionals in your area and become the number one choice for your ideal candidates. This creates the foundation for successful recruitment of healthcare staff.
2. Emotionally Engaging and Psychologically Optimised Employer Branding
Candidates need to feel fully “captured” on an emotional and psychological level to apply to your practice. This requires an honest, authentic, and psychologically optimised external representation of your organisation as an employer—one that resonates with the hearts of your ideal candidates. This is especially crucial when recruiting practice nurses or targeting other healthcare professionals.
3. Front-Row Visibility
Even the best presentation and messaging will not help if no one sees it. Our strategy ensures that you become omnipresent to candidates who perfectly match your ideal profile—especially practice nurses—making a move to your practice the only logical choice. Over time, these activities create a steady flow of applications, successful recruitment of healthcare staff, and the sustainable development of your employer brand in the region.
4. Implementation of a Digitalised and Process-Optimised Application System
By implementing a digitalised application process, candidates can apply in the first step without a cover letter or CV. This lowers the barrier, particularly for practice nurses who often seek simple and straightforward application methods. We create a career page tailored specifically to your employer positioning, making your practice stand out and helping you attract qualified healthcare staff in your area. We deliberately distance ourselves from generic “application funnels” that will not deliver satisfactory results—especially not for targeted recruitment of healthcare professionals.
5. Hiring, Onboarding, Retention, and Management of Recruited Staff
To ensure that you ultimately hire the best candidates, our in-house recruiters conduct telephone pre-screening. This means you only need to review a few—but highly suitable—candidates, particularly qualified practice nurses, saving valuable time in healthcare recruitment. We also support you in all aspects of onboarding, retention, and management of the staff you hire, helping to minimise turnover and ensure long-term recruitment success in the healthcare sector.
Meet the Team Behind the Success
About Socialmedical and the Team:
Ernst Eder - Strategic Managing Director
As Strategic Managing Director, Ernst Eder brings over 20 years of HR experience in building and leading a wide range of international departments within corporate environments.
Notably, he played a key role in the development of Red Bull, where he was among the first 30 employees to help establish the global Finance department, supporting the company’s growth to 10,000 employees.
Mr Eder oversees the strategic direction of our company and also advises corporations, mid-sized businesses, agencies, as well as medical, specialist, and dental practices on optimal process management, acting as an external CFO where required.
Martin Eder – Managing Director, Operations
Immediately after completing business school, Martin Eder began his career in marketing, working for an agency in the e-commerce sector.
He quickly demonstrated his talent and was soon responsible for managing over €600,000 in monthly advertising budgets and overseeing the agency’s top clients.
A visit to the dentist—and the challenges faced in recruiting staff—led Martin Eder, in 2020, to enter the field of recruitment for healthcare organisations, starting with his first pilot project.
Just two years later, Socialmedical already had over 200 successful partner practices, and the company has continued to grow, now supporting more than 500 successful clients across Germany, Austria, and Switzerland.
As Managing Director, Operations, Martin oversees the coordination of daily operations and ensures the team delivers the best possible performance.
We are not just another generic recruitment agency.
Since 2020, we have been one of the most innovative companies in the German-speaking healthcare sector, and likely the first specialised provider to recruit healthcare staff through digital channels.
As of recently, we are bringing this expertise to the UK and Ireland as well.
Through ongoing international training and professional development, we ensure that every member of our team stays at the forefront of industry knowledge. Our team of 10 delivers outstanding performance every day for our partner practices.
Perhaps someone you know
A Selection of Our Partnerships
Over the past few years, we have had the privilege of working successfully with more than 500 healthcare organisations.
More than 200 of these have chosen to work with us on an ongoing basis due to the continuous demand for skilled healthcare professionals, relying on our services every month.
We stand out
Enough of Generic, Standard Methods
Running a simple “funnel” or a few social media ads will not solve your staffing challenges—that might have worked three years ago. Today, far more advanced and comprehensive strategies are required.
If you want to overcome the skills shortage once and for all and rely on a proven concept already successfully used by over 500 healthcare organisations, schedule your free initial consultation now.
Supporting Materials for Your Decision
Free Resources
To provide a clearer understanding of our approach, we make a variety of free resources available to assist you in making an informed decision.
Receive a Free Physical Copy Now:
The 2026 Healthcare Professionals Report
Receive the key information on how to sustainably hire qualified staff from your region, even in the face of skills shortages and challenging market conditions. We will send you a free, high‒quality printed brochure by post. Among other things, it covers the following valuable topics:
Top 5 Reasons Candidates Are Not Applying
4 Simple Steps to Finally Overcome Staff Shortages
How to Attract Qualified and Committed Staff
Key Considerations Before Engaging a Recruitment Agency
How to Secure the Best Medical Staff for Your Practice in 2026
30 Pages of knowledge
4 Steps to Finally Overcome Your Staff Shortages
In this 30+ page guide, we share our recruitment process from start to finish.
Learn exactly what is needed for successful hiring today, along with practical tips drawn from over 13,000 applications and 1,300 hires in the last five years.
Still hesitating?
Your Options Compared
You will either be one of the practices that wins the battle for top talent, or one that struggles with the serious consequences of staff shortages in the years ahead.
Option 1:
Recruitment with Socialmedical
You will receive a high number of qualified applications and can choose the best professionals for your practice.
Stand out from practices that continue to rely on conventional methods or standard providers.
You benefit from a sustainable approach to hiring and can move past the frustrations of staff recruitment.
Option 2:
Recruitment without Socialmedical
Most applications you receive are from unsuitable candidates, merely exploring their market value or presenting odd demands.
You’re trying to attract staff from the same limited pool as everyone else.
You’re forced to spend extensive time and effort on hiring, with unexpected staff gaps causing chaos.
The Most Important Thing First
Frequently Asked Questions
Before starting a collaboration, it is natural to have a few questions. We would like to answer the most common ones for you in advance.
If you have any further questions, we warmly invite you to book a
free, no-obligation consultation with us.
Are you a recruitment agency, a job board, or a social recruiting agency?
We work as part of your practice, partnering closely with you to ensure your organisation becomes known as an attractive regional employer and achieves a new level of visibility.
We clearly distance ourselves from so-called “applicant funnels” – an approach that has become largely outdated and no longer delivers satisfactory results.
How quickly will I receive the first applications?
First applications are typically received by our partners within 24 hours. During the first week, you can expect 2–5 applications from highly suitable candidates.
This may sound ambitious at first — but for our partner practices, it is the reality.
What happens during the free initial consultation?
During the free and non-binding initial consultation, we will jointly assess whether your organisation has the potential to hire suitable skilled professionals within a short period of time and explain how the specific solution works in practice.
I’ve already tried so many things. Does your method really work?
Yes. With our concept, we support more than 200 practices every month across Germany, Austria, and Switzerland in successfully filling open positions with qualified professionals, retaining them long-term, and becoming a top employer in their region.
Whether we can achieve the same results for you is something we will determine together in a free practice analysis.
Do you support every practice?
Definitely not. We only work with practices where, after a careful analysis of potential, we are confident that we can deliver results—otherwise, a success guarantee would not be possible.
How much time will I need to invest?
We understand that you are fully engaged in running your practice, which is why we have designed our process to be as time-efficient as possible. We handle the entire process up to the hiring of your ideal candidate. You will only interact with pre-qualified applicants and, in the end, simply need to sign the employment contract.
How can you guarantee results?
Many other recruitment providers will tell you that results can never be guaranteed. We take a different approach.
Thanks to our strict selection criteria, your practice undergoes a thorough qualification process, assessing employer attractiveness and other key factors. We only work with practices where we are confident we can maintain our high success rate.
Hire qualified staff through Socialmedical in record time – with a guarantee!
Please note: Due to the high demand for our services and our proven success, we are only able to work with a limited number of practices. Click the button now to reserve your free initial consultation.
Discover the solution that helps 200+ healthcare practices fill open positions every month in record time.
Find out how many qualified professionals in your region are open to new opportunities and potentially a good fit for your practice.
Check whether your practice is suitable for implementing the Socialmedical method.
Disclaimer: These are all real partners sharing their genuine opinions. No one was compensated in any way for these videos! These results are generally only achievable after we conduct a thorough consultation based on our experience.